BURGER KING BODY SPRAY - BURGER KING Steps into the Viral marketing ring

VIRAL MARKETING - The New IT Form of public awareness

It seems to have started with a department store and their VIRAL "DOGHOUSE" commercial disguised as an Internet joke then it moved to BERLITZ and their spoof on the GERMAN COASTGUARD which played on the German "TH" accent impediment.

Not to be outdone, BURGER KING has gone all RED GREEN on us. It seems they are talking about marketing a Beef scented body spray. As you can see in the picture above, their website features a picture of a NAKED BURGER KING covered only by... what else, a dead animal skin.

BURGER KING is calling their new COLOGNE, FLAME and apparently it smells just like their burger. I guess if the

BURGER KING BODY SPRAY

doesn't get the wearer devoured by a pack of hungry dogs, it will at least remind people of the smell of salt, cow blood and fat grilling over an open FLAME, perhaps reminding them of McDonalds, Wendy's or even BURGER KING.

Don't get me wrong, I am definitely a fan of cooking dead cow, add a little Ground Bison and ground pig and you have a thing of beauty. Far better than any WHOPPER.

Here is the write up from the BURGER KING WEBSITE talking about the new BURGER KING BODY SPRAY - FLAME.

I am not exactly sure who would be attracted to the scent other then hungry carnivores, but there’s a new cologne on the market just in time for the holidays. Burger King is releasing a men’s body spray/cologne called “Flame,” which they are describing as “the scent of seduction with a hint of flame-broiled meat.”

We don’t make this stuff up, honest. We’re not sure which is worse, wearing a cologne called “Flame” or smelling like a hamburger. Perhaps they should name the cologne ‘Meat’?

Anyway it’s not going to cost you an arm and a leg to smell flame broiled. The ‘Home of the Whopper’ began selling the body spray for $4 a bottle over the weekend on their Web site and at Rickey’s, a New York City retailer.

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