The world seems fascinated by this whole Balloon Boy thing. Personally, I think the parents of Balloon boy should be up for a Darwin Award or at least honorable mention.
As the story goes, six year old Falcon Heene (Balloon Boy) of Larimer County Colorado was playing around in his fathers oversized home made balloon. Balloon Boy's father, Richard Heene, used the balloon to track the weather.
Balloon Boy's father said he got angry with Falcon Heene (Balloon Boy) for climbing into a compartment in the tethered balloon on Thursday before the balloon was accidentally released. However, Falcon Heene (Balloon Boy) had left the balloon and hid in the attic of their garage because he was scared of his father. 'He yelled at me' said Balloon Boy in an interview after the Balloon landed in a field full of rescue workers without Balloon Boy in it.

When the Balloon landed, the basket was not attached to the balloon. Understandably, flights at Denver international airport were disrupted by the Balloon Boy incident.
No strangers to seeking out the limelight, The Heene family had apparently previously appeared on the ABC reality show Wife Swap. ABC described them as a "storm-chasing, science-obsessed family".